Fundamentals of Business Information Systems

UBD C3L

To provide students with the knowledge and skills on information systems and their applications in the context of business organisations.

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LEARNING OUTCOMES

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  • Information Systems: Overview
  • Types of information systems and their new trends in business context
  • Information Systems in Business Functions
  • Information Technology Concepts
  • Hardware and Software
  • Organizing ...
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Digital business

UBD C3L

The aim of the module is to provide students with foundation in the design and implementation of well-structured computer programs.

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LEARNING OUTCOMES

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  • Introduction to digital business
  • Digital business transformation: technology & infrastructure
  • Digital business models and strategies
  • Digital marketing, channels and emerging markets
  • Digital payment and cyber-security
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Consumer behaviour

UBD C3L

This module is designed to provide students with theoretical and practical appreciation of understanding why and how consumers reach purchase decisions. An in-depth analysis of the consumers’ behavior will guide the students to understand the drives and motives that may lead to the purchase of goods and services. The objective of the module is to analyze consumer behavior in terms of relevant concepts derived from behavioral sciences.

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Business and management in the digital economy

UBD C3L

To introduce students to the principles that underpin core areas of business and management, and familiarize with all aspects of business operations and resource allocations in order to manage innovatively in the digital economy.

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LEARNING OUTCOMES

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  • Evolution of business environment and management thinking
  • Corporate culture, ethics and managing in a global environment
  • Entrepreneurship and ...
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Applied Business Research

UBD C3L

The aim of the module is to provide students with foundation in the design and implementation of well-structured computer programs.

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LEARNING OUTCOMES

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  • Introduction to business research
  • Business research design and methodology
  • Problem definition and preliminary data gathering
  • Framework development and research objectives
  • Research design and planning in business perspectives
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Innovation and entrepreneurship 1

UBD C3L

The aim of this module is to provide students with a new method of problem solving which is entrepreneurial thinking. This is a process for discovering and pursuing new opportunities while not being constrained by current dogma.

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LEARNING OUTCOMES

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  • The unmet and unarticulated needs of the customer for formulating business models
  • Teamwork, leadership and conflict ...
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